For Immediate Release
For more information, contact:
Susan Angelin, Marketing Manager
Susan.Angelin@cblproperties.com
Santa Claus Is Coming To Valley View Mall
He’s bringing new retailers with him!
Roanoke, VA (November 10, 2025) – Santa will make his grand arrival at Valley View Mall on November 15 at 11am, where he’ll be celebrating the holiday season and hearing Christmas wishes at his workshop on the lower level, near the food court.
Want more Santa celebrations?
- Shoppers can enter the $2,000 Nice List Giveaway for a chance to win gift cards from Santa’s favorite stores each week throughout the holiday season.
- Dear Santa Letters, available at the North Pole Mailroom Writing Stations located inside Valley View Mall. Kids can bring Santa their letters or drop them off in his mailbox at his workshop.
- Pet Photos with Santa, every Monday through December 15
Santa is SO excited to welcome new stores, holiday retailers and more this holiday season:
- Hickory Farms, located upper level near Journey’s
- Gift of Anatolia, located upper level near aerie
- Go! Calendars / Go! Games, located near Auntie Anne’s Pretzels
- Personalized Ornaments, located lower level near Vans
"Valley View Mall is truly a one-stop shopping destination this Holiday Season," says Susan Angelin, Marketing Manager for Valley View Mall. "In addition to the main attraction – SANTA – we’re excited to welcome many new retail offerings, along with shopper favorites for a unique experience."
After his big arrival, Santa will be available through Dec. 24 before he heads off for his holiday trek around the world. Santa will be at his Home for The Holidays Monday through Thursday from 11am to 7pm, Friday – Saturday 11am to 8pm.; and Sundays from noon 6pm. Visits are always free, and photo packages are available for purchase. Reserve your visit using our convenient online platform.
For more information on upcoming events, holiday hours, Santa visits, and more, visit our website here.h
About Valley View Mall
Owned and operated by CBL Properties of Chattanooga, Tennessee [NYSE: CBL], Valley View Mall is an 862,497-square-foot regional shopping destination featuring more than 100 stores and eateries, including American Eagle Outfitters, Buckle, Chick-fil-A, H&M, Vans, and Victoria's Secret. The center is anchored by Belk, Macy's, and JCPenney. For more information, visit ValleyViewMall.com.